For the second time, NIIT, the Global Talent Development Corporation has been accorded Superbrand status. At a recently concluded award ceremony held in the Capital, NIIT has been adjudged as a Business Superbrand 2008, commanding consumer respect, loyalty and trust by the Superbrands Council, from amongst consumer brands across categories.

The prestigious Superbrand status is internationally known as the ‘Oscars in the world of branding’. NIIT will be listed in Superbrands India’s very second edition of the book ‘Superbrands,’ a chronicle of India’s strongest brands. The prestigious award was received by Mr. P Rajendran, Chief Operating Officer, NIIT. Mr. P. Rajendran, Chief Operating Officer, NIIT, said, ”Being conferred the coveted Superbrand status for the second time, is a reiteration of the faith placed in us by our stakeholders. Having pioneered IT training in India, NIIT is now poised to emerge as a leading Global Talent Development Corporation.”

This is not the first time that the strength of NIIT brand has been recognized. NIIT was recently honoured with the Digital Opportunity Award at World Congress on IT held in Kuala Lumpur, for its pathbreaking Hole-in-the-Wall Education Initiative. Also at the recently concluded 2008 International Business Awards, NIIT won an International Stevie Award for the Most Innovative Company in Asia (Subcontinent, Australia and New Zealand). UN World Body UNESCO also presented NIIT with a Commendation Certificate for its innovative science station.

The brand NIIT is actively promoted in 34 countries, where NIIT operates. In China while the advertising is carried out in Mandarin, the NIIT logo brings out the global character in its distinctive NIIT blue colour and logo style.

Superbrands status is given to brands that offer consumers significant emotional and physical advantages over competitors, for which consumers would be willing to pay a premium. The Superbrand status pays tribute to such leaders in their brand development and brand management practices.

NIIT enjoys this status among other prestigious brands in India including Infosys, Big Bazaar, Biocon, Club Mahindra, Escorts Heart Institute, Maruti Suzuki, Microsoft, MCX, HDFC Bank, PVR, UTI Mutual Fund and Suzlon, amongst others.

For the evaluation of Indian brands, Superbrands has included marketing stalwarts such as V C Burman (Dabur), O P Bhatt (State Bank of India), H F Khorakiwala (Wockhardt), Deepak Puri (Moser Baer) and Ashok Sinha (BPCL).

Notably, in the past some of the eminent council members have included Mukesh Ambani, Sunil Mittal, Naina Lal Kidwai, Piyush Pandey, Vijay Mallya, Gurcharan Das, Nandan Nilekani as council members.

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