Gitanjali Group one of the largest integrated diamond and jewellery manufacturers and retailers, was awarded the “Business Superbrand 2008” by the Brand Council of India at a glittering function held in New Delhi.

Commenting on the award, Mr. Mehul Choksi, Chairman, Gitanjali Gems, says, “Gitanjali has always stood for unparalleled quality, trust and reliability. It is indeed a great honor to receive a prestigious award like the Super brand Award. I believe that the marketing and the promotional activities of any company plays a major role in the growth of any company and this award just proves that”. Gitanjali’s brand values are centered on leadership, performance, trust, care, innovation and sensitivity. These are reflected not just through advertising, but in fact through each interface that Gitanjali has with its customer. Feelings and emotions have been at the heart of the Gitanjali brand since inception. The company believes that so long as there are human emotions, Gitanjali’s brand positioning will remain fresh and fragrant. The brand is committed to providing its customers with opportunities to express their emotions.

The ‘Superbrand’ is a concept that evolved in the UK in 1993. Superbrand India was launched in December 2002. The 1st edition of Business Superbrand India was out in September 1995. An independent panel of judging experts called The Brand Council awards the Superbrand status. The people of the panel represent the finest brand management practices in the country. Each member has outstanding records of creating and nurturing brands. Every country has its own jury. A Superbrand is one, which has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which (consciously or sub-consciously) customers want and recognize.

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