Kale Consultants, the leading solutions provider to the Airlines, Logistics and Travel (ALT) industry, recently appointed Vineet Malhotra as the Vice President – Marketing, in its aim to intensify marketing and branding focus towards its stakeholders. In this capacity, Vineet will spearhead the company’s international marketing operations and brand building across Kale’s target markets. Vineet will be reporting to Mr. Vipul Jain, CEO & Managing Director – Kale Consultants Ltd.

In a professional career spanning 16 years, Vineet – an Electronics and Communication engineer has specialised in B2B marketing, an emerging specialty function in most B2B organisations. He has initiated, implemented and led several marketing initiatives in diverse B2B verticals like Manufacturing, Energy and Textiles.

An MBA, specialising in Marketing and Strategy, Vineet brings to Kale a vast pool of expertise in the core marketing functions of strategic planning, brand management, channel management and marketing communication. Prior to joining Kale, Vineet was the Head – Marketing at Premier Evolvics, a global player in Textile Quality and Monitoring products and systems.

Vineet joins Kale at a time when the company is focusing on providing a more diversified portfolio of services in the ALT (Airlines, Logistics and Travel) industry. Kale recently announced its new positioning stance “Industry Solutions, Customised Approach” and unveiled its new logo. These efforts are taken by the company towards achieving its goal of becoming a 100 million USD company in the next 3 years.

Sourced From: Blue Lotus Communications Pvt Ltd

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