Asian Granito Limited, the new generation tile maker with an ambition to join the big league of top tile makers in India by providing innovative products of world class quality, launching of new brands, and establishing a network of large display-cum –show rooms across the country, is launching. “Asian World”, its largest show room in Ahmedabad.

The company will also be launching two brands: Bonzer 7, a brand that will satisfy the most demanding and most discerning architects. The other new brand has been named Power Grace. The two brands will be in addition to the Old but Gold Asian Tiles.

The show room, the 10th state of the art display centre in India established by the company so far is located on the Sarkej-Gandhi Nagar Highway, the new central business district of Ahmedabad, opposite to Iscon Temple.

Spread over a sprawling area of 12,500 square feet, Asian World will be a brand new destination for comprehensive tiling solutions. A full-fledged company show room with a picture perfect look interior, it will offer a spectacular collection of floor tiles—vitrified and ceramic — and Wall tiles, the company’s newest offering, all in breath-taking, soul filling and exquisite patterns. Later, the collections will be embellished by Marble Stones and Sanitary wares, in which the company has forayed into.

To those customers with an artistic bent of mind, Asian Granito has also ventured into offering what are called ‘Aqua Art” tiles which permits tailor made designs on the walls with help of water jets in different vibrant colour combinations. Asian Granito thus will be a pioneer in the project.

Asian World will have at hand professionals guiding customers to take the right decision, from selecting the appropriate design combinations to implementation of their floor and wall concept dreams.

Asian Granito show rooms have a presence in Chennai, Coimbatore, Tiruchi, Bangalore and Kochi in South, Delhi, Pune, Mumbai, HimmatNagar and Ahmedabad in Western India.

The number will go up in 2008 with similar show rooms coming up in Surat in Gujarat, Jaipur and Chandigarh in North, Kolkata in the east. Each of these show rooms will be spread over 2500 square feet.

The ascent of Asian Granito to establish a network of modern display centres is part of the company’s re-defined marketing strategy to capture 600000 square meters of tiles in the domestic market.

The strategy has two critical components. The first is that the focus now will be on brand development in a manner that it met the volume needs as well as demands from the retail business. Secondly, shift from individual tile selling to Concept offering whether the tile is needed in Kitchen, or bathroom, or for elevation or the rooms for kids. The shift includes Exteriors as well. Thirdly, to support the existing strong dealership network across the country with the new state of the art display centres where the customers will walk in for integrated total solutions.

To achieve these marketing goals, Asian Granito has reoriented its manufacturing operations. From making vitrified tiles it has forayed into Wall tiles and floor tiles now. In third quarter of 2008-09, the new Rs 60 crore project for making Marble Stone will go on stream. Now the company is planning an entry into sanitaryware market.

The output of vitrified tiles is around 16000 square meteres a day, wall tiles 9300 square meters a day and floor tiles 6000 square meteres a day. The marble stone project capacity will be 2500 sq. meteres per day.

With this kind of production level the company is confident that in current year the company will be able to achieve 50% growth in its turnover and in bottom line from the year 2007-08 of Rs.241 crores and Rs.30 crores respectively. The company has a workforce of 3000 motivated retailers.

In Sum, Asian Granito is committed to making lifestyle truly regal.

Sourced From: Sobhagya Advertising Service

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