On display at the Apollo Tyres Ltd pavilion is the Endurace, the yet-to-be-launched premium radial tyres for commercial vehicles, from the Indian market leader in this segment. This new product, for heavy commercial vehicles, will be launched later in the year to compliment the company’s existing radial range in this category of Duramile for Light Commercial Vehicles and the Regal Transport for Medium-Heavy Commercial Vehicles.

Endurace is a premium product, positioned with the best in commercial tubeless radials. It is currently undergoing extensive road tests in India, South Africa and the UK to ensure product suitability for the export market. While it will cater to the newer generation of commercial vehicles in India, the use of tubeless radials in India is still very low.

A predominantly cross-ply usage market, India is currently witnessing what is being called the “second radial revolution” – this time in commercial vehicles as opposed to the earlier passenger segment. On a small base, the replacement market in commercial radials is currently growing at a pace of 45-50% every year. In the replacement market radial tyres constitute about 9%, compared to around 2% in 2005. However, OE fitment of these tyres continues to be at a low of less than 1%.

To cater to the special needs of the commercial radial tyre users, Apollo Tyres has a trained team of consultants called Forza, who work with large transporters to ensure best usage, maintenance and to enable users to maximise the advantages of radial tyres.

However, a huge threat in this category is the cheaper Chinese imports into India. These imports have made it difficult for Indian manufacturers to utilise their complete production or plan further capacity expansions. This is a crying need, given the growth rates and the requirement of Indian transporters and OEs in the coming years, for quality tyres meant for the improved national highway infrastructure coming up across the country.

Sourced From: Digiqom India

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