Amidst all the action and excitement at Auto Expo 2008, Mr Onkar S Kanwar, Chairman and Managing Director, Apollo Tyres Ltd, today unveiled the company’s first winter tyres – Acelere Ice and Hawkz Ice – meant for passenger vehicles and 4x4s.

The Ice range of winter tyres will cater to markets in Europe and North America, where consumers by law or motoring recommendation are required to switch to tyres designed to tackle sub-zero temperatures and road conditions during the winter months.

The difference between the normal and winter tyres lie in the compounding and tread patterns used. Acelere Ice and Hawkz Ice utilise advanced sipe technology to give greater suction capability and prevent aqua-planing, providing the tyres with biting edges leading to enhanced grip. Both products were subjected to rigorous testing procedures at the Ivalo Test Track in Finland and will be launched in the Fall of 2008.

The Ice range, which are the winter counterparts of the existing summer tyres of Acelere and Hawkz, use a 100% environment-compatible silica compound, leading to lower rolling resistance and higher fuel efficiency.

Europe constitutes the largest market for winter tyres in the world, primarily the Nordic countries. Winter tyres comprise around 25% of the replacement market of the annual European volume of over 250 million tyres a year. This segment is also growing at a faster rate of around 4%, compared to the overall growth rate of below 2%.

The Ice range will provide Apollo Tyres Ltd, the ability to ensure a round-the-year total brand experience for its export market passenger and 4×4 consumers across the globe.

Sourced From: Digiqom India

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