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Mahindra SUVs take on the Great Thar Desert

This article was posted on Feb 18, 2008 and is filed under Press Releases

The 41st Mahindra Great Escape successfully took place today in the fort town of Mandawa, located in Shekhawati district near Jaipur. This non-competitive rally saw 150 people enthusiastically drive through the Great Thar Desert in 40 vehicles which included the Scorpio, Getaway and Bolero, in addition to icons like the Legend, the Major and the Classic. True to tradition, this year’s National Great Escape was full of thrills and adventure as the daunting terrain comprising miles of desert sand tested the mettle of both man and machine.

“With its undulating sand dunes and exciting route, the Rajasthan Great Escape is an off roader’s delight and this year’s drive gave participants a good idea of exactly what Mahindra vehicles are capable of when put to the test. This year, the vehicle line-up included the good old Mahindra Classic, Legend and Major as well as some of our latest vehicles such as the Scorpio, Getaway and Bolero which proved themselves admirably in the harshest of conditions”, said Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd.

“The Mahindra Great Escape was an absolutely exhilarating experience! The drive was a testament to the capability of the Mahindra vehicles when put to the test while the well thought out track only added to the challenge. The experience of driving and actually working with the vehicle was simply thrilling,” said Ms. Claire Tynan, COO of TMI Pacific, Mahindra’s Distributor in Australia who drove a 4WD Scorpio through the desert.

The route this year was about 35 km long with sand dunes, rocky patches, steep inclines and sheer drops and took about 4 hours to cover.

First initiated in 1996, the Mahindra Great Escape is a non-competitive, off-road rally which is meant to encourage Mahindra customers to test the strength of their vehicles on terrain other than tarmac. Mahindra vehicles are known for their rugged and reliable nature, and can typically be driven over the roughest of surfaces. The Great Escape serves as a platform to highlight this incredible ability.

Aside from the National Great Escape held in Rajasthan ever year, Mahindra also conducts a series of regional Great Escapes in various parts of the country. In 2007, Great Escapes were held in Munnar in Kerala, Coorg in Karnataka and Siliguri in West Bengal. Over the years, the Great Escape has been held in diverse locations across India including Madhya Pradesh, Silvassa in Daman and Shahapur in Maharashtra. In Rajasthan itself the event has been held in locations near Jodhpur, Jaisalmer, Bikaner, Osia, Manwar and Jaipur.

Mandawa, the location of this year’s Great Escape, is situated near the administrative district of Jhunjunu in the Shekhawati district of Rajasthan and is noted for its majestic medieval fort. This district is known for its brave Rajputs and their heroism which makes it an apt setting for a test of endurance and skill like the Great Escape.

Sourced From: Adfactors Public Relations Pvt Ltd

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