Mahindra & Mahindra Ltd. was awarded the ‘Excellence in Innovation’ Award at the Indira International Innovation Summit (3i’s Summit) held recently in Mumbai. This award was presented to M&M for encouraging consistent innovation and building innovation into the fabric of its business.

A delighted Mr. Gautam Nagwekar, COO, Farm Equipment Sector, Mahindra & Mahindra Ltd., commented, “Mahindra is always at the forefront of innovation, whether it is India’s first bio-diesel tractor or the first ever hybrid SUV. The customer is the central protagonist in our pursuit of innovation. Whether it is developing a world-class vehicle or creating a memorable holiday experience, the company’s processes are finetuned to ensure that technology is effectively leveraged to create innovative products for the consumer.”

At M&M, business is characterized by a relentless focus on innovation. In early 2007, the company unveiled Asia’s first bio-diesel SUV and India’s first bio-diesel tractor. M&M’s hybrid vehicles combine the best features of internal combustion engine and electric vehicle technologies to bring forth vehicles with incredible fuel economies with no sacrifice in performance.

As a part of its Sustainable Mobility Solutions Programme, M&M has also successfully developed the Hy-Alfa, the first of its kind hydrogen-powered Alfa 3-wheeler vehicle which runs on nothing but compressed hydrogen gas. The E-Alfa also incorporates zero-emission vehicle technology. This electric, battery-powered passenger vehicle offers extended range and a smooth, silent and clean drive.

The theme of the 3i’s summit was “Fostering and Promoting a Culture of Innovation throughout your Business to drive Revenue and Growth.” The Summit aims to develop an insight into developing a mindset for Innovation. Organizations are faced with a consistent challenge of breaking the routine and helping individuals to move to new levels of performance. The 3i’s SUMMIT is a platform for celebrating industry excellence; a platform for the professionals, of the professionals and by the professionals.

Sourced From: Adfactors Public Relations Pvt Ltd

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