Mahindra & Mahindra has been awarded 9 communication awards at the recently held Indy’s Awards for Excellence in Mass Communication, and the Association of Business Communicators of India awards. The Indy’s awards honour excellence in “mass communication”, including fields like advertising, media planning and buying and public relations.

At the Indy’s, Mahindra won the silver for its quarterly in-house newsletter, titled Mahindra Newsletter and the bronze for its customer-centric film featuring Dr. Pawan Goenka, President, Automotive Sector. In a fast evolving global market, customer-centricity will play a critical role in building successful organizations. Through this simple yet path breaking film, Dr. Pawan Goenka invites viewers to share their experiences with the organization, establishing customer connect. This was a very successful film and much appreciated by all stakeholders including customers and dealers.

The Association of Business Communicators of India (ABCI) bestowed seven awards on the Mahindra Group. ABCI is a professional body for business communications. Its main objective is to gain recognition for the profession and enhance the professional skills of those working in this area. Over the years, ABCI has come to symbolize all that is superior in Corporate Communications.

The awards included:

* Gold for the Nanhi Kali Wallpaper
* Gold for CEO Web Communication Diwali message
* Silver for Hello, the Club Mahindra magazine
* Silver for Social Responsibility Communication – Print Media for M&M’s ad campaign on Nanhi Kali, Mahindra Pride School and Cochlear implants
* Bronze for the All New Scorpio marketing communication brochure – The Scorpio Reborn
* Bronze for Mahindra Intranet’s New Year Special
* Bronze for a photo feature on Mahindra Eminente in ‘Refresh’, the Mahindra Lifespaces magazine

Sourced From: Adfactors Public Relations Pvt Ltd

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