Tata Motors, India’s largest automobile company, yesterday announced the opening of its 198th car dealership with the inauguration of M/s Raghuvanshi Motors in Delhi. This is the 7th car dealership in Delhi and the 46th in the Northern region.

Raghuvanshi Motors is a 45000 sq ft modern facility providing sales and complete service support. The facility comprises a showroom and state-of-art workshop equipped with ultra modern tools, machineries and equipment manned by qualified, experienced and trained personnel. Speaking on the occasion, Mr. S. Krishnan–Vice President (Commercial) Passenger Cars of the company, stated, “With the introduction of M/s Raghuvanshi Motors, customers of Tata Passenger Vehicles in and around Delhi can now look forward to increased options and choice, as well as enhanced levels of support.”

Tata Motors’ dealerships retail a comprehensive range of 5 brands:

The Safari range of premium sports utility vehicles

The Tata Indigo, a best seller in the entry mid-size segment and the Indigo Marina, which has virtually revived the dormant estate market.

The Indica V2, India’s leading compact car

The Sumo range, which continues to be amongst the leading brands in the utility vehicle segment.

In 2007-08, Tata Motors Passenger Vehicles sales in the domestic market amounted to over 2,14,000 units. The company rolled out its millionth vehicle on the Indica Platform in November 2007. In 2007-08, Tata Safari achieved its highest ever sales for any year since its launch. Indica continues to be second highest selling brand for the year in Indian passenger car industry. Indigo family continues to be highest selling brand in the entry mid size segment. The company has sold over 1.4 million passenger vehicles so far since inception.

Several new product variants were launched in 2007-08:

Entry level DICOR offering in the Sedan range with Indigo LS version was launched in May 2007. The long wheel base Indigo XL range was expanded with the launch of the Indigo XL Classic in May. The new Tata Safari was launched in October 2007. Sumo Victa Turbo DI, the new upgraded range of its entry-level utility vehicle, the Sumo Spacio was also launched in October. A new variant of its flagship hatchback Indica sporting dual front airbags and anti-lock braking system was also launched in October.

The new Sumo Grande, Indigo CS (Compact Sedan) and the Indica Direct Injection Common Rail (DICOR) version were also launched at Auto Expo in January 2008.

Tata Motors was ranked among the top 10 ‘Most Respected Companies’ in India in a survey done by Business World magazine. Tata Motors was chosen as India’s Most Trusted Brand in cars for the second consecutive year, in a Readers Digest/AC Neilsen consumer survey. Business Week listed Tata Motors among Asia’s 50 Best performing companies. Tata Motors emerged as one of the Most Reputed Corporate in India according to the Corporate Reputation Index by global consultancy firm, TNS. Tata Motors was ranked as the 5th most valuable ”company brand” in the study conducted by The Economic Times and Brand Finance, an agency which specializes in such evaluations. The Sumo and the Indica were once again adjudged among the ”Most Trusted Brands” of India in the annual ”Most Trusted Brands” survey conducted by ”Brand Equity”, the marketing and advertising supplement of ”The Economic Times”.

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