ITC Limited has won the top honours at the TERI Corporate Award for Social Responsibility 2008 in recognition of its exemplary initiatives in implementing integrated watershed development programmes across 7 states, providing precious water resources for agriculture, rural communities and livestock. By empowering rural communities to independently conserve and manage their water resources, ITC has helped build capacity at the grassroots level. ITC-assisted watershed projects today cover over 35,000 hectares with over 2000 water-harvesting structures in moisture-stressed areas, providing precious water resources for agriculture, rural communities and livestock.

As an integral part of its triple bottom line commitment to augment economic, social and natural capital for the nation, ITC has undertaken several CSR activities focused on creating sustainable livelihoods. For sustainable agriculture and community development, these watershed development projects complement ITC’s eChoupal and Social Forestry initiative. Water availability, and its conservation and management is a critical issue for Indian agriculture, with more than 50 % of arable land being drylands with severe moisture stress. During the year, ITC also entered into a partnership with NABARD in Andhra Pradesh, Bihar and Madhya Pradesh to work on soil and moisture conservation on 17,500 hectares under a five-year programme. These interventions by ITC have till date created direct employment of 5.36 lakh person-days. Earlier, ITC had signed an agreement with the Government of Rajasthan for watershed development in the Bhilwara district under a public-private partnership programme covering 5000 hectares.

Sourced From: ITC Ltd

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