Hero Honda Motors Ltd. (HHML), the world’s largest two-wheeler manufacturer for the seventh year in a row, today signed on as partner for the Indian Premier League (IPL), scheduled to start from April 16, 2008 onwards.

Announcing this, Mr. Pawan Munjal, Managing Director, Hero Honda Motors Ltd. said, “We are delighted to be partner with the Indian Premier League, which further strengthens our close to two decade long association with cricket. Indian cricket, as indeed cricket worldwide, is witnessing historic developments with the highly innovative concept of IPL, and we are happy to be a part of it. The Twenty20 format of the IPL is set to take cricket’s popularity to a new high and like all cricket lovers I am also looking forward to the forthcoming mega cricketing event.”

Mr. Lalit Modi, BCCI Vice President and IPL Chairman and Commissioner, said “We are happy to have Hero Honda Motors come on board as one of the partner. Hero Honda brings to the table its immense experience in the field of corporate association with cricket both at national and international level. Hero Honda’s association with IPL is going to add a lot of value to the entire event.”

Hero Honda has always been able to connect with the youth through the platforms of sports and entertainment. The company’s name has been synonymous with the game of cricket. Popular Indian cricketers such as Virendra Sehwag, Irfan Pathan, Suresh Raina are presently brand ambassadors for Hero Honda.

Sourced From: Corporate Voice|Weber Shandwick

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