HCL Infosystems Limited, India’s premier information enabler and country’s leading ICT system integrator and Distribution Company proudly announces its retail initiative HCL Digilife Stores as the youngest and most awarded retail chain for the year 2007-08, having won as many as six MOST coveted and prestigious awards of the retail industry, within a year of existence. The awards won by HCL chain of Digilife stores include the Retailer of the Year Award – Consumer Durables from Asia Retail Congress, Best in Retail category– Speciality from Franchise India Holdings, Most Admired Retailer of the Year – Consumer Durables from India Retail Forum, Most Supportive Franchisor from Franchise Plus, Most Innovative Franchisor from Franchise Plus, and No. 1 IT retail Company from VAR India.

HCL Digilife stores houses a comprehensive range of digital lifestyle and entertainment products ranging from PCs and notebooks, digital cameras and music players, mobile phones, gaming consoles and office automation devices from world renowned brands like, Apple, Nokia, Toshiba, Kodak, Kingston, plantronics, Casio, HCL etc with the assurance of HCLs Best Assured service and support. Bringing alive a true convergence era, HCL Digilife stores are more than just retailing, they are about offering a unique shopping ambience to customers through the experience zones – Home Zone and Gaming Zone, that allows a customer to actually touch, feel and experience the product before purchase.

The Home Zone, enables a customer to get a feel of how easy is technology to use and how it leads to a comfortable and efficient lifestyle. It also demonstrates that the products which we use in daily lives can talk to each other via a computing device – PC or a Laptop – and can make life simpler yet high tech. The Gaming Zone on the other hand, provides the ultimate gaming experience to gaming enthusiasts, through a live demo PC or a console using various accessories and add-ons to provide them with an amazing chance to experience, the best in the gaming world.

Mr. Mr. Rajendra Kumar, Executive Vice President HCL Infosystems Limited, said: “Receiving an array of prestigious awards for our retail initiative within a year of its launch is a validation of the success of HCL’s Digilife Chain. Our extensive nationwide retail presence is a proof of our commitment to closely engage with our customers to be able to understand and meet their technology needs. We are commitment to providing the consumers a complete digital lifestyle experience though HCL Digilife stores which uniquely showcase true digital convergence and have thus emerged as India’s preferred one-stop stores for digital lifestyle products.”

“We pioneered the concept of offering complete panorama of digital lifestyle products under one roof with the launch of first HCL Digilife store about a 18 months back, and today have been able to ramp up the number to as many as 68 Digilife stores thanks to the astounding response from our consumers.” he added.

With an aim to make the most compelling digital products and services more accessible to Indian consumers across the country, HCL will be looking at establishing close to 100 HCL Digilife stores, over next six months, equally focusing on metros, state capitals. The primary expansion model will that be of franchising, while HCL has over 6 of its own stores to provide a benchmark for franchisee outlets nationwide. Each such retail would approximately be spread over an area of 750-1200 square feet.

Sourced From: Vaishnavi Corporate Communications Pvt Ltd

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