Dish TV consolidated revenues of Rs 4161mn, up by 116%
Dish TV India Limited, the pioneer and No. 1 Company in Indian DTH space, today reported fourth quarter gross revenues of Rs. 1364 million, representing a 21% growth over the third quarter revenues this fiscal. The Board of Directors in its meeting held today, has approved the Audited Financial Results and has announced the key business metrics for the quarter that ended on a happy note of 3 million subscriber base.
Mr. Subhash Chandra, Chairman said, “This entire year the focus has been on a three pronged strategy of aggressive subscriber acquisition, improvement in quality of subscribers and enhancement of customer experience at all service touch points. We’re proud to have built an organization that is leading the category from the front – innovating in more ways than one. In the last few months huge investments have been made into brand building activities on two fronts – a stronger affinity with the mother brand ZEE and thru our tie-up with our brand ambassador Shah Rukh Khan who has taken our brand promise to market very effectively. Moreover, large strides have also been made in our organization structure development and service infra enhancement in order that we meet each subscribers needs’ efficiently and in the lowest possible turn around time. Dishtv continues to be the platform with the widest content, packaged in most consumer friendly customizable packages, which continues to be one of our biggest strengths and product differentiator that is not easy to match. We are confident that with the coming of newer competition, dishtv is all prepared to optimize the opportunity that lies ahead and take the lion’s share of the emerging market.”
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