Aviva Life Insurance and The Bank of Rajasthan Ltd, a leading Private Sector Bank, having branches all over India with a strong presence in Rajasthan, today, announced their tie-up as Bancassurance partners. Aviva will have access to a potential customer base of 2.5 million across India with this tie-up. Aviva is one of the leaders in the Bancassurance channel with close to 40 partnerships covering the length and breadth of the country. Aviva has now increased its presence to more than 1,700 locations in the country with a potential customer base of 46 million (approx).

Speaking on the occasion, Mr. Bert Paterson, Managing Director & CEO, Aviva Life Insurance, said, “The tie-up with The Bank of Rajasthan is an important milestone for Aviva. With this strategic tie-up, Aviva has found a partner with an extensive distribution reach thus strengthening our position in the country. We are one of India’s leading Bancassurers with close to 40 partnerships and this tie-up reinforces our position as a partner of choice in the bancassurance area.”

Mr. P.L. Ahuja, Managing Director & CEO, The Bank of Rajasthan said, “We have an experience of 65 years in the banking arena and it has always been our endeavour to provide a one-stop shop catering to all of the financial needs of our customers. With this tie-up with Aviva, we will be able to provide world-class insurance products to our valued customer base.”

Products like LifeLong (a flexible whole life plan), SaveGuard, LifeSaver Plus (unit-linked endowment plans) and Pension Plus (retirement plan) will be made available to the customers of the Bank in the first phase of operations. The partnership will be on a referral type business model.

Bancassurance is the distribution of insurance products through a bank’s network of branches.

Sourced From: Adfactors Public Relations Pvt Ltd

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