HTC Corp. (TAIEX: 2498; “HTC”), a global leader in mobile phone innovation and design, and Bharti Airtel, India’s leading telecommunication services provider, today announced a strategic alliance to introduce the ground-breaking HTC Touch Diamond in India exclusively on the Airtel network. The announcement marks HTC’s and Airtel’s successful partnership and strategic intent to offer a wider range of world-class devices in India.

“The Touch Diamond is a breakthrough in innovation that packs the functionalities of a complete phone and offers an entirely new Touchscreen and mobile Internet and browsing experience for consumers, said, Peter Chou, President & CEO, HTC Corp. He further added “The launch of the Touch Diamond in India marks a new era in mobile phone evolution which will further catalyze the growth of Internet on mobile in the fastest growing telecom market in the world.”

HTC’s world-class and pioneering device, the Touch Diamond will be exclusively available on Airtel’s state-of-the-art EDGE wireless network and comes with a completely new browser that enables easy, one finger browsing of Websites in the same way in which they are viewed on a PC. As market leader, Airtel has been at the forefront of bringing pioneering solutions that deliver greater value and enhance the communication experience of its customers. HTC Touch Diamond on Airtel will be yet another welcome opportunity for the increasing number of mobile users who are having their first experience of entertainment on mobile.

Announcing the launch of the HTC Touch Diamond in India, Mr. Syed Safawi, Executive Director – Mobile Services, Bharti Airtel said, “Our partnership with HTC to introduce India’s First 3D touch interface called TouchFLO 3D featured mobile phone underlines our commitment to innovation. We are very excited at the opportunity to bring to all Airtel users a best in class product which is elegant, stylish and equipped to deliver a power packed performance. HTC Diamond will have one touch access to “Airtel Live” giving customers an easy access to download a variety of Games, Pictures, Video Clips, Movies, Ringtones etc.This phone will be available exclusively on Airtel.”

The Touch Diamond takes the touch screen experience to a completely new level with the most advanced touch technology – a three dimensional touch interface called the TouchFLO™ 3D. In addition, HTC is introducing a new innovative touch-sensitive control for interacting with Touch Diamond. The remarkable phone that couples cutting edge design with the most advanced features is a testament to HTC’s heritage of innovation and design. The Touch Diamond is the most advanced and sophisticated phone introduced by HTC and incorporates more than 200 patents.

The India launch is a part of the global launch of the device, which was unveiled for the first time in London earlier this month. TouchFLO 3D provides animated access to people, messaging, email, photos, music, weather and more. The Touch diamond comes with a 2.8-inch display and provides near-print quality viewing of photographs and a perfect Web browsing experience. The built-in camera includes an optical auto-focus lens that ensures clarity of images on a consistent level.

Says Sumeet Gugnani, Director, Mobile Communication Business, Microsoft India, “We are delighted to partner with HTC and Airtel to launch the new Touch Diamond in India. Embedded with Windows Mobile 6.1, this device offers exceptional capabilities to manage office productivity while on the go. The intelligent HTC Touch Diamond is a perfect blend of stylish design – with its large touch screen – and the powerful, user friendly features of Microsoft Windows Mobile 6.1 software. Windows Mobile phones have received an overwhelming response from the market in India, and we believe that this new good looking device will further accelerate the success of this powerful platform and enhance customers’ mobility experience manifold,” he further added.

The Touch Diamond delivers an unrivalled combination of style, features and functionality and leverages the broad functionality of Windows Mobile 6.1 Professional which includes Outlook Mobile, Office Mobile, Windows Live and the capabilities to run thousands of third-party applications. Additionally the Touch Diamond includes a customized new, HTC-developed, YouTube application for watching a variety of user generated video content as well as utilizing Google Maps for mobile for mapping and traffic data.

Availability & Pricing:
The HTC Touch™ will be available through Airtel in top 25 cities across the country at a Marketing Operating Price of Rs. 27,500.00 (inclusive of all taxes) and all authorized HTC resellers.

Sourced From: Perfect Relations Limited

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