Raima Motors, the new dealer of Mitsubishi Motors and Hindustan Motors (HM), has opened an elegant new dealership in the city. This is the second Mitsubishi dealership in the twin cities of Secunderabad and Hyderabad. The dealership was inaugurated on Saturday by Mr. Y.V.S Vijay Kumar, Vice-President and SBU head, Chennai Car Plant, Hindustan Motors, in the presence of senior company officials.

Speaking on the occasion, Mr. Y.V.S Vijay Kumar said, “Inauguration of Raima Motors dealership is one of many steps the company is taking towards scaling up operations. Some of these include opening seven dealerships across India, in a short span of two months; substantially reducing the prices of spare parts, launching technologically advanced products which cater to Indian consumer requirements, increasing marketing spends significantly on the brands etc. Hyderabad and Andhra Pradesh are an integral part of our growth strategy for the Indian market.”

Situated in West Hyderabad, Raima Motor’s posh premises is central to Jubilee hills; Film Nagar and IT parks. This dealership is headed by Mr. Kashyap Reddy a young and ambitious entrepreneur who has done his M.S from USA and is ready to offer world-class experience to Mitsubishi customers.

This dealership will showcase the entire product range from Mitsubishi Motors which includes Lancer, Cedia, Pajero and Montero. With the opening of this showroom the total no of Mitsubishi dealerships in the country goes up to 43 and the number of HM-Mitsubishi showrooms in South India alone now goes up to 13. Mitsubishi plans a total of 50 showrooms in India by the end of 2008. Hyderabad has tremendous potential for premium cars and Mitsubishi, with its range of sophisticated and technologically advanced vehicles, would target this segment and offer the best in its class to the customers. The discerning buyers of this segment of cars in Hyderabad are aware of the rally pedigree for which Mitsubishi Motors is globally famous.

With the launch of the legendary Mitsubishi Pajero SFX, the company has tried to quench the customer’s desire for off-roading. This vehicle is targeted at the thrill seekers. With the Dakar rally winner – ‘All New Montero’ doing well in the manual and automatic versions, the company plans to further consolidate its position in the premium SUV category with the launch of its Urban SUV, ‘Outlander’ later this year. The sedan

Offerings from Mitsubishi include the ‘Cedia’ which is available in petrol and ALPG versions while ‘Lancer’ is currently available in petrol and diesel.

The pricing of Mitsubishi products ex-showroom in Hyderabad begins with Rs. 6.99 lakhs for Lancer, Rs. 8.48 lakhs for Cedia, Rs. 19.20 lakhs for Pajero and Rs. 34.11 lakhs for Montero.

Sourced From: CK Birla Group

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