Hinduja Group’s Indian flagship and commercial vehicles major Ashok Leyland has launched ‘ALERT’, a GPS-based bundle of Telematics services for the commercial vehicle sector. ALERT introduces the latest in Telematics technologies specially designed for Indian environmental conditions, through tie-ups with international technology leaders and vigorous in-house R&D in the last few years.

To start with, the two services offered are vehicle tracking and passenger information system. By offering real time information on the vehicles, the fleet tracking and management services enhances fleet productivity, security and control. The passenger information services are a boon to commuters, offering real time information on bus arrival timings at bus stops. A pilot deployment covering 105 vehicles has been successfully functioning in Chennai since September 2007. The two services will benefit fleet owners, corporate end users, public utility services and passenger bus corporations and operators.

“ALERT is a brand-neutral, technology-driven solution that improves viability of the transportation industry through state-of-the-art, innovative, user-friendly and cost effective services”, said Mr Vinod Dasari, COO, Ashok Leyland.

ALERT Telematics employs an On Board Unit (OBU) which is installed in the vehicle cabin. The unit can compute the location, speed, direction of its travel with date and time stamp, on a second-to-second basis. These computed information is stored in a memory and is transmitted to the ALERT-owned data centre on prefixed time period or on demand of the customer. The transmission happens on GPRS communication network.

Multiple applications and database are hosted in the ALERT data centre which processes data to user-friendly reports as maps, text and proactive ALERTs. The customers can access ALERT services on internet connected computer, mobile phone or can call up ALERT customer helpline.

“Reliable information means control over mobile assets – and a competitive edge, for example, the confidence to do advance booking of return loads, reducing idle time”, elucidated Mr Dasari.

ALERT would introduce in a phased manner other applications like online advice to drivers on correct gear shifts, fuel pilferage monitoring, online diagnostics and prognostics, route optimization, telemetry and infotainment services.

Sourced From: Ashok Leyland

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