India’s leading e-Commerce player, MakeMyTrip is powering the country’s first holistic MCommerce for travellers – allowing customers to search, book, pay and even receive their ticket on their mobile phones at no additional cost.

Speaking about the offering, Mr. Sachin Bhatia, CMO & Co-Founder, MakeMyTrip.com, said, “This launch positions MakeMyTrip as the first travel Company to offer a true MCommerce platform for travelers in India. It is our biggest mobile initiative so far and strengthens the existing channels of access that we offer. Our mobile booking facility is now accessible to the user-base of 60 million Airtel subscribers. This development is also a triumph for our R&D division since the WAP application has been designed indigenously.”

MakeMyTrip AnyMobile:

MakeMyTrip has launched the only mobile travel product that works Anywhere, Anytime and does not require a GPRS subscription. MakeMyTrip has partnered with mChek to offer MakeMyTrip AnyMobile service. Customers only need to send “MakeMyTrip” as SMS to 543219. The instructional menu appears on the screen allowing customers to search, book and pay for their flight tickets through their handsets. Thus the entire transaction is completed on the mobile phone.

Benefits

* Search & book flights on MakeMyTrip wherever you are – get your e-ticket & PNR by sending just one SMS
* Works on all handsets – no GPRS connection required
* Safe – credit card details to be registered only once on mChek; 4-digit mChek PIN required for subsequent bookings.
* Easy & fast menu-driven processes, step-by-step guide
* Instant booking of air tickets – ticket delivery by SMS & email
* No additional charge by MakeMyTrip
* No charge for sending SMS

mChek is an SMS-based, simple and secure payment system that provides access to domestic flight booking services on MakeMyTrip and does not require a PC or Laptop, and works on all handsets makes. This mobile payment system links users’ credit cards to their mobile numbers through a one-time registration. Following this, customers are freed of the hassle of entering credit card details every time they transact, and only need to enter a mChek PIN number in a safe and simple environment. Currently, this service is only offered to Airtel subscribers. Users having a valid and active VISA / MasterCard powered credit card can register on mChek.

Mr.Sanjay Swamy, CEO of mChek, said, “Searching and purchasing tickets on the go, using even the simplest of mobile phones is a landmark for mobile commerce. We are delighted to work with MakeMyTrip and Airtel to bring this anytime-anywhere convenience to consumers.”

MakeMyTrip on Airtel Live:

Airtel GPRS subscribers can log onto the MakeMyTrip WAP site through Airtel Live – an in-built application which provides Airtel customers one-click access to MakeMyTrip services. Currently, domestic Air Tickets booking facility is provided over the mobile phone using credit card payment mode. PNR details are sent to the customer through email / SMS.

Benefits

* MakeMyTrip mobile internet site offers rich experience – anytime, anywhere
* Instant booking of air tickets
* Easy payment option through Credit card
* No additional cost
* Inbuilt Demo section to try & get familiar with application

MakeMyTrip on Airtel Live can be accessed globally by Airtel Live users through Airtel’s own GPRS network and their extensive roaming tie-ups.

MakeMyTrip on Nokia Mobiles:

Over the past year, MakeMyTrip entered into a tie-up with Nokia to bring its services to users on the mobile platform. The Nokia N-Series has a pre-built MakeMyTrip JAVA application providing flight bookings solution on the go.

Benefits

*
Single click access to MakeMyTrip application on phone
* No need to type or remember anything – Phone client makes it very easy
* Free download facility for Nokia phone users
* Instant booking of air tickets

Sourced From: Vox Public Relations

Tags: calls, daytrading, free calls, intraday, tips

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