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Godrej launches Godrej Expert Power Hair Dye

This article was posted on Feb 8, 2008 and is filed under Press Releases

Godrej Powder Hair Dye, flagship brand of GCPL and the colorants market, has been relaunched in a unique formulation as ‘Godrej Expert Powder Hair Dye.’ The unique, no ammonia formulation ensures 100% grey coverage and is enhanced with perfume and conditioner.

The distinctive attribute of the new Godrej Expert Powder Hair Dye is its ColourLock Formulation which makes the color longer lasting. The shampoo based dye is simple to use as it uses water as its developer. It is easy to apply and does not drip, giving a shiny natural black colour to the hair from the root to the tip.

Godrej Expert hair dye is an exceptionally gentle dye for all hair types. Unlike other hair dyes, it does not leave hair dry and rough. Its exclusive formulation with nourishing conditioner makes hair healthy and shiny. Being ammonia free, it has no odour during application and is safer for hair.

Godrej Expert Powder Hair Dye has been introduced after extensive research. It contains high quality microscopic molecules that penetrate into the hair cortex where they remain and expand thereby effectively giving hair a permanent color. Godrej Expert Powder Hair Dye is to be available in the Indian market at a reasonable price Rs 9/ – for a 3gm sachet and Rs. 17/- for a 6gm sachet. The 6gm pack has been specially developed for women, considering they have longer hair.

Sourced From: Perfect Relations Limited

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