Aksh Optifibre Ltd, in association with MTNL launches icontrol, in Delhi and Mumbai to revolutionise TV viewing. icontrol brand is a service that helps to control the TV as per the viewer. The I in icontrol stands for the Interactivity factor prevalent in IPTV. Aksh is adopting a 360 degree approach in promoting icontrol in these two cities.

Aksh’s icontrol brand and the logo are designed so as to enable consumers to control the television, to convert the idiot box into a utility box and in establishing two-way communication for the consumer. This means you request for a program and you are delivered the same. The launch strategy for icontrol brand is to position “TV IS SERVANT”. The base line highlights the core promise of the service to the consumer, control over TV viewing. This campaign is promoted through an integrated marketing campaign comprising of Print, Radio, Website and Outdoor.

Speaking about the brand- icontrol, Dr Choudhari, MD, Aksh Optifibre said ” The launch of icontrol comes at a time when subscribers neither have time nor patience to wait and wish for service delivery. Through icontrol, we aim to clear all misconceptions that for viewing IPTV, PC is necessary. This would also help in achieving a wider reach within the nation. The potentials of icontrol are such that it will do to India, what PC did to US”

Commenting on the tariff plan of icontrol, Mr. Satyendra Gupta, CFO, Aksh Optifibre Ltd, said “icontrol has been priced at the new tariff plan of Rs. 100/- only, keeping in mind the pocket friendly aspect of icontrol service. This will help us achieve the objective of reaching each home in India”

The tariff plans for iControl in Mumbai are –

icontrol currently for MTNL subscribers.

Free Setup box against fully refundable security deposit of Rs. 999.

Pay Rs. 100 per month to get icontrol service through MTNL

To get icontrol in Mumbai, call at 1500 / 126555 / 22221500 to book or know more about icontrol. To book online book online go to www.icontrol.in , Email at [email protected]

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