Wipro Limited today announced it has teamed up with Mario Miranda to create an advertising campaign unique to Wipro. Through his eyes, Mario Miranda has picturised a series of moments and achievements that showcase the spirit of Wipro.

Mr. Pratik Kumar, Executive Vice President, Human Resources, Wipro Limited, said, “Mario brings the anecdotes and stories to life in his classic, inimitable style and we are proud to share them with the world.”

In an industry that is all about people, every single day has its moments and every place has its own style. Wipro decided to bring to life its stories in vivid simplicity through cartoons. “An organization is all about its people who live the spirit that defines it. Call it spirit, infectious enthusiasm or interesting stories. When you have more than 75000 people practically living, sharing and growing together, it’s difficult to figure out where one story ends and another begins,” said Kumar.

Mario Miranda is creating cartoons that would be used in major advertising campaigns particularly for recruiting talent and for employee communications. The ads reflect culture, attitude, belief, emotions and life that are true to Wipro. This makes the campaign unique. These cartoons are also used in calendars designed specifically for Wipro

“I love dealing with people and drawing them. It was a great opportunity to bring out the variety of people through this campaign – it was good fun” commented Mr. Miranda.

The idea, born in Wipro and given life by Mario Miranda is unique in the way it was executed – with contributions from various cities that Wipro has a presence in. Truly a people’s idea.

Sourced From: Ace Brandwidth Communications

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