Pipal Research, a subsidiary of Firstsource Solutions, today announced that it has signed a multi-year partnership agreement with British Telecom Global Services (BTGS) to provide KPO services.

Under the terms of the agreement, Pipal Research will provide highly innovative KPO and MPO (Marketing Process Outsourcing) Services to BTGS. The partnership includes market, segment, country and customer research, proposition support and other numerical-analysis work. If all the milestones are fully achieved, the total value of the contract would exceed US $30 million over 6 years. Outsourcing of business research is a high growth service and is estimated to represent US $16 billion by 2010. Typically Investment Banks, Brokerages as well as other large enterprises are increasingly outsourcing a variety of strategic as well as tactical knowledge driven processes.

Julie Woods-Moss, Chief Marketing Officer, BTGS said, “We are delighted to sign this agreement with Pipal Research. We believe Pipal has expertise in delivering highly distinctive knowledge services combined with their innovative solutions in marketing and strategic intelligence. We will drive this collaboration by using Pipal’s KPO platform.”

John Leigh, Head of Insight, Strategy and Planning, BTGS said, “We will combine Pipal’s highly skilled staff with our own superb people in intensive collaboration. This partnership will give BTGS a tremendous competitive advantage and will allow BTGS Marketing to devise new products and services for the global markets faster than ever before.”

Sanjeev Arora, CEO, Pipal Research, said, “Pipal is delighted to partner with a global leader like BTGS. Over the last few years Pipal has built a reputation for high quality research and analytics that can provide valuable inputs into product and services marketing”.

Pipal Research currently provides KPO and MPO (Marketing Process Outsourcing) services to more than 30 global leaders across various industries. Its clients include leading global firms in financial services, technology, telecom, investment banking, CPG (consumer packaged goods) and industrials. Its innovative web based research tool PipalAnswers has grown to be the destination site for on-demand research and insights.

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