M&C Saatchi India, the Indian arm of the UK-based advertising agency, has won yet another prestigious client: Franklin Templeton Investments. This comes after the recent acquisition of two new accounts, Apollo Tyres and Glitz Stargaze (a TV18 venture).

M&C Saatchi India will be responsible for all brand related communications of Franklin Templeton Investments, including new fund offerings and product launches. In the crowded Mutual Funds space, M&C Saatchi’s primary objective is to give the Franklin Templeton brand a distinctive appeal and unique positioning. Kamal Oberoi, Chairman & Managing Director, M&C Saatchi India, said, “The Franklin Templeton brand intends creating a new thrust in the investments market. This requires mapping an insightful strategic direction for the brand and formulating an engaging creative expression. The race to win this account has been very exciting and we hope to infuse fresh ideas and new energy into the brand.”

Rajiv Sabnis (Executive Director) and Parveez Shaikh (Sr. VP & ECD) M&C Saatchi, both of whom have worked with Franklin Templeton in the past said “This gives us another opportunity to work with an iconic global brand we have great regard and respect for”

Vivek Kudva, President, Franklin Templeton Investments, said, “We are looking at fresh ideas that will help us connect with prospective investors and we look forward to working with M & C Saatchi”

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