Info Edge, India’s Largest Internet Company, announced an investment of INR 200 Million towards a 49% equity stake in eTechAces Marketing and Consulting Private Limited, a company in the business of distributing financial products online. The investment would be made in tranches based on performance milestones. eTechAces Marketing and Consulting is headed by a team of professionals experienced in the financial and the travel sector, and having run similar businesses with a global footprint.

On the investment, Mr. Ambarish Raghuvanshi, CFO and Director, Info Edge (India) ltd. said, “eTechAces has a great management team and a differentiated approach to distributing financial products online, by empowering the customer to enable comparison of available options and make an informed data-driven decision. The company’s bouquet of products include insurance products to be sold online, which is so far an untapped area in India. In other countries, especially in Europe, it is a high growth category.

This investment complements Info Edge’s leadership in the online consumer internet space in India.”

Earlier this year, Info Edge had announced an investment of INR 65 million for a 40% stake in Applect Learning Systems.

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