Blue Dart wins the ‘Mera Brand’ Award
Blue Dart Express Limited, South Asia’s premier integrated express courier and package Distribution Company, bagged the ‘Mera Brand’ award and a Certificate of Excellence presented by the Fast Moving Consumer Goods Federation of India at the 5th Consumer World Awards on 19th March 2008.
The verdict is the result of a nation wide consumer survey which marks a sign of trust that the consumers have placed in the Blue Dart brand.
Ketan Kulkarni, Head- Marketing, Corp. Com and Sustainability, Blue Dart Express Ltd, said “It is truly an honour to receive this award and we are humbled by this recognition. We are delighted to receive this recognition and standby our promise of delivering peace of mind for all our customers”.
‘Mera Award’ proposes to be an ISI, Agmark or FPO like mark and a certification by consumers of their trust and loyalty, to incorporate in product packaging, print and electronic media or in various marketing tools to validate the leadership in the market place.
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