Blue Dart Express Limited, South Asia’s premier No. 1 express air and integrated transportation, distribution and logistics company, has been conferred the ‘Business Superbrand’ status by the Superbrands Council at a ceremony held on 20th August, 2008 at the Ashoka Hotel, New Delhi.

The process used by Superbrands worldwide circumvents any ranking by market shares, turnover, profitability etc, but focuses on the more enduring but harder-to-achieve criteria of image and perception. Evaluated through two rigorous processes, the first part of the study is scored by professional marketers and industry-relevant audiences. Overall 27,334 people participated in the scoring process registering 1.1 million scores between them. Those brands, which survived this scrutiny, were then evaluated by a panel of eminently qualified business leaders.

On receiving the award, Anil Khanna, Managing Director, Blue Dart Express Ltd, said “We are delighted to receive this recognition and standby our promise of delivering peace of mind for all our customers. Validations, such as this, continue to motivate us to go that extra mile. In our 25th year of operations, we continue to stand committed to our vision of ‘being the best and setting the pace’ and delivering growth for Indian businesses.”

A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which (consciously or sub-consciously) customers want, recognize and are willing to pay a premium for.

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