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Bajaj Auto to launch KTM Bikes in 2008

This article was posted on Jan 11, 2008 and is filed under Press Releases

Bajaj today presented a range of KTM bikes at its stall in the Auto-Expo 2008 some of which will be progressively introduced in the Indian Market. These models will be retailed through Bajaj’s Probiking showrooms in key markets across the country.The vehicles that are being considered for the domestic market were on display at the Bajaj Presentation in Hall no 3 at the Auto-Expo in N. Delhi. These were the rally tested 690 Supermoto, the superior street bike the 690 Duke, the powerful 990 Adventure, the light and agile 250 EXC-F and the ultra-precise performer the 990 Superduke.

Bajaj Auto also announced the increase in its stake in “KTM Power Sports AG”, Europe’s second largest sport motorcycle manufacturer to 20.89 %. Earlier Bajaj had taken a 14.5 % stake in KTM through its 100% Netherlands subsidiary-Bajaj Auto International Holdings BV with Rajiv Bajaj, MD, Bajaj Auto Ltd. being inducted on the board of KTM. Bajaj has funded the current stake increase from its internal accruals. The co-operation agreement with KTM covers product development, technology, vendor sourcing and distribution.

Commenting on the occasion, Mr. Stefan Pierer, CEO, KTM said,” We see this as a long-term partnership with Bajaj Auto & we are very positive about it. This cooperation with Bajaj Auto is a great opportunity to strengthen the KTM Group in its sustained growth strategy in a global environment.”

Mr.Rajiv Bajaj, MD, Bajaj Auto Ltd., added” This partnership is also another step in our globalization strategy. KTM’s sharp brand positioning, differentiated designs, and hyper performance have inspired us to increase our stake in this participation. We are delighted with this opportunity to co-develop a range of products for both KTM and Bajaj brands and also excited by the prospect of introducing KTM products to India and South East Asia, as also to access the European market via KTM”

The alliance with KTM covers joint development of street bikes for both Indian & overseas markets. The partnership will also jointly develop a high-performance, water-cooled engine platform for 125 and 250 cc bikes. Bajaj Auto will also take up distribution of KTM products in South Asia.

Through this cooperation with Bajaj, KTM would extend its product portfolio for the future with a 125-ccm street product line, in addition to the present 1190-ccm, 990-ccm and 690-ccm platforms developed and manufactured in Austria.

Sourced From: Sampark Public Relations Pvt Ltd

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