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Airtel chants its affordability mantra to the masses

This article was posted on Jan 24, 2008 and is filed under Press Releases

Ushering in the new year, Airtel’s Re.1 offer effective from January 15, 2008, will have all Airtel pre-paid lifetime customers (new as well as existing) paying just Re1 for local calls. Existing customers on other plans whose tariff is more than Re1 per minute have been migrated to the revised tariff of Re 1 per minute without any conditions!

Continuing it’s legacy of delivering unmatched value to consumers, Airtel has not only slashed the local tariff for lifetime offerings to Re1 but also introduced full talk time (less service tax) on all subsequent recharges for it’s lifetime customers.

Affordability to the masses is the mantra!

The company had also recently launched Super Lifetime Validity Recharge @ Rs999, which had the USP of Re1 for all local calls. Now the same proposition is available for recharge @ Rs. 495, resulting in a saving of Rs.504 which is approximately half the price one spends to purchase any entry level phone!

This initiative marks the beginning of a series of steps being planned by Airtel to usher in simplified and affordable tariffs that will appeal to customers across all segments and geographies.

Airtel believes that reducing the entry-level cost & ongoing spends in the telecom sector will break all barriers and further expand the market.

Sourced From: Perfect Relations Limited

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