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Jet goes for the kill

This article was posted on Nov 14, 2011 and is filed under Market News

Airline to increase full-service flights as Kingfisher curtails operations.

Kingfisher’s pain could be Jet Airways’ gain. The Naresh Goyal-led carrier plans to increase the number of its full-service flights to attract passengers affected by Kingfisher cancellations

Currently, about 60 per cent of Jet’s domestic flights operate under the Konnect brand, a no-frills service. The airline now plans to increase the share of full-service fights to 50 per cent, says Jet Airways chief executive officer Nikos Kardassis.
“The situation in the market is changing very rapidly due to Kingfisher cancelling flights every day. We are looking to add capacity and increase the number of flights, mostly in the full service. The corporate segment is now shifting over to us,’’ he says.

The strategy of Jet, which posted a second-quarter loss of Rs 713 crore on the back of high crude oil prices, lean season impact and foreign exchange conversion loss, is simple. An increase in the number of full-service flights will help improve its yields and also make competition tougher for Kingfisher.

Kingfisher plans to do away with the low-cost brand and offer full-service products on all flights in the next three months. Air India is the only carrier now to have full-service products on all flights. For more visit: Business Standard

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